You.
The Mountain Laurel Center.
And 35,000 of Our Closest Friends.
The Mountain Laurel Center for the Performing Arts is here for the Future of the Arts in the Pocono Mountains.  And we are pleased to present Focus On – a unique sponsorship program whereby we introduce your organization, personally and professionally, to our 2007 patron base. Last year the Mountain Laurel Center for the Performing Arts (MLCPA) reached more than 25,000 audience members. This year, with an expanded performance season, we anticipate reaching more than 35,000.

Non-Exclusive Sponsorship Levels and Benefits
Each year, MLCPA’s sponsorship program connects local companies with their consumers – and prospective consumers. In 2007, MLCPA steps up this initiative through Focus On, our personal objective to get as many people as possible seeing your company’s name. You want people seeing your logo, your brand – and so do we. In addition to the on-site audience exposure that sponsorship brings, an early partnership with MLCPA enables us to position your image within direct mail, print media, and online target marketing – exponentially increasing consumer awareness of your brand by hundreds of thousands of “hits”. 

MLCPA is smart marketing. We apply the traditional advertising “Rule of Seven,” reaching prospects seven times, seven different ways, but with the same message. And we will engage you in our strategy. Partner with us from the beginning, and incorporate your logo as a Focus On sponsor throughout the following seven targeted vehicles:

1. Links to your web site from mountainlaurelcenter.com – thousands of unique visitors each season.
2. Show posters – 2,400 total distribution.
3. Direct mail to our core constituents of 9,500.
4. MLCPA season rack cards, displayed at area hotels, visitors’ bureaus, and tourist destinations – a total distribution of 50,000.
5. Email blasts for each performance – to 7,500 verified audience addresses for each of 12 performances – a total of 120,000 communications.
6. Print advertising, local hard-hitting, and reaching at least 30,000 with each ad, for a season total of more than 840,000.
7. And, finally, on-site visibility with a punch – strategically placed logo signage, next to our stage, in front of concessions, combined with pre-performance curtain speeches that state your support of the Mountain Laurel Center directly to our closest friends.

This combined marketing campaign garners 1,000,000 plus impressions. And that kind of marketing puts the focus on you. 

To suggest a targeted marketing opportunity not listed here or for further information on how the Mountain Laurel Center for the Performing Arts can create a compelling campaign to meet your needs, please call       570-426-2080 or you can e-mail us at info@mlcpa.org.